One of my favorite summer meals is bratwurst with sauerkraut. However, since my pledge to live a Styrofoam free life (which has not been easy in the slightest) I have not been able to purchase bratwurst due to the fact it was only packaged in Styrofoam. I am not talking about any bratwurst, I am talking about Johnsonville bratwurst. I have tried others… there is no comparison.
While doing my weekly grocery shopping last week, the clouds parted and I found the bratwurst in the meat counter—styrofoam free! I purchased enough to last me all summer long! I did this for two reasons: 1) I always want to support companies that make smart packaging decisions and 2) I was afraid next time I went to the store to get by brats fix they would not be there.
This just proves to me that persistence is the key. Companies are slowly realizing that packaging matters to people and it will actually affect their purchasing habits and decisions. There are many people who don’t understand this mission that I am on. When I told my mom about my Styrofoam free life she replied “You can’t do that!” It is not easy, I will give her that, but it is something I CAN do.
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